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| Your
Article Assault There
is no doubt that search engine optimization (SEO) plays a very
important role in the internet marketing field. If you are someone who
is looking to take part in internet marketing, chances are that you may
want to consider article submission as an organic SEO technique. Here,
through this informative article, we will take a much closer look at
how article submission works, as well as some of the ways that you can
have the most success with this SEO technique.
INBOUND HOUND NOT...Article submission is also referred to as article marketing. The way that this SEO technique works is when you decide to pay a company to have articles written for you, or if you decide that you have enough knowledge on the subject to write them yourself. Once you have the articles written that you are interested using for your company or whatever area you are interested in trying to promote, you will then submit your articles to directories. The entire concept of article submission is very easy to understand. Keep in mind that there are a number of different things that you can do to improve the overall success that you have with article submission as the SEO technique that you are interested in using. The most important thing that you will want to take into consideration is that you will want to make sure that your articles have the right amount of keyword density. It is typically recommended for you to have articles which offer two to three percent keyword density. This will help improve the overall search engine, or directory, ranking that your submitted articles will have. Another one of the most important things that you will want to take into consideration is the fact that your articles should be much more than just keyword dense. While this is very important to the amount of success that you have with article submission, it is also important to keep in mind that the content of your articles is very important as well. Not only should they be well written with perfect grammar, but your submitted articles should also be relevant to the subject which they are about. Although you may have thought about offering the information that you want included in your articles in a playful manner, chances are that you will find that you will have the most success when you decide to present your information more professionally. This will help you gain the credibility that you need to gain the most success for your company or product. One of the main benefits that article submission has to offer you is the fact that it is known to be very successful. If you are interested in getting the internet marketing results through one of the best SEO techniques which is out there, then article submission can really do a lot for you. Another one of the main benefits of this marketing solution is the fact that it is known to be very cost effective, which is great for anyone who has a low marketing budget to begin with. Whether you have a large or small business, you very well may find article submission to be one of the best internet marketing solutions for you. EVO2 DOES ALL OF THE ABOVE AND MORE Automation
Link
exchange is very helpful in building valuable business contacts and
getting better rank with search engines. But those who tried to use
traditional link exchange strategies face a very sad fact - only 10% of
link exchange offers sent to relevant web sites get response. All the
rest goes to trash bin; efforts wasted.
<b>Why this statistics follows most of link exchange cases?</b> The market of link exchanges is overwhelmed. Those who think that is it possible to get few hundreds of reciprocal links and get 1st position within a couple of days spam web sites like crazy. I personally delete over 90% of link exchange offers that are sent to my web sites as these offers are absolutely irrelevant. Still, quality link exchange can be a good boost to any web site to abandon all hopes with it. And there is a big place for increasing the conversions of your link exchange offers. How to increase the conversions of link exchange offers? Go to secret gardens where web sites are eager to do link exchange. No link farms, no link pyramids, no link MLMs. Use the link exchange potential that has been at your hand all the time. Remember a few years ago Internet market had a boom of automatic link exchange directories? Hundreds of thousands of web sites grabbed the unique opportunity to automate their link exchange. And now almost every niche has web sites that use different automatic reciprocal link exchange scripts or software. And these sites are super highly responsive to relevant link exchange offers. Plus with many sites you can get your link on their link exchange page within a few minutes - usual link exchange copy and paste routine that can easily be automated. <b>Benefits of harvesting on the web sites with automatic reciprocal link exchange directories:</b> - increased motivation for relevant link exchange; - big number of web sites in any niche; - your link will be standing on static pages (good for indexing); - big field for automating all routine on finding site-partner and exchanging links with it. On web sites with automatic link exchange scripts you will forget about 10% response to your offer about doing link swap. Link exchange comes to the new level. And with quality link exchange you are destined to see the increase in targeted free traffic from search engines. EVO2 DOES ALL OF THE ABOVE AND MORE AUTOSURFING
Hello, and congratulations on becoming an Internet Entrepreneur with your very own Web Business!!! To get you fast-tracked, we have included a vast selection of tips and tricks to make your online business a success that it deserves to be. 1) First of all, choose a domain name that is somehow related to the business you are in. For example, if you are looking for a domain name for your pillow business, you might want to try using a name like www.SquarePillows.com or www.PillowSleep.com. It is important to use a “real” domain name. Your visitors will not take your business seriously if you use a free domain name like www.tripod.com/squarepillows , or www.angelfire.com/pillowsleep . A lot of the good domain names are already spoken for, but if you are patient enough, you will search and find one that is still available. If you think that you will need more than one domain name, get that one now too, as thousands of names are taken up each day. Do a search under “Google” using “cheap domain names” as your search words. You will find some very reasonably priced domain registrars. The cheapest one that I have found so far is at www.GoDaddy.com. They are a full service operation offering web hosting and cheap, cheap, cheap domain registration. 2) You will need a hosting service for your domain name. The hosting service allows your domain name and all of its content to be viewed on the internet. This is easy to handle. You have basically two choices here. You can pay for the hosting service or get it for free. If money is not really a problem for you, then you may want to choose the paid version. Just do a search using “Google” with “web hosting” as your search words, and take your pick from the thousands of sites. You will find that the price charged varies wildly depending the services required. Now if you want to explore the free version…. There are a lot of free hosting companies on the internet. The problem with these free hosting companies is that they all require some sort of pop-up banner, static header or footer banner, or both, to be placed on each and every web page. These banners can contain all kinds of advertising, and some, or all of it, may not be welcome to the viewers on your web site. The free hosting option is certainly not the best one to explore. To save you time, I would recommend www.GoDaddy.com again for the most economical hosting of your web site. 3) Once you have your domain name and hosting service taken care of, you will probably need a way of uploading your web content to your site. Sometimes your web hosting service provider includes a site manager that allows this function. If not, then you might want to look into downloading some FTP software such as WS_FTP for example at www.ipswitch.com. While you are downloading software, you may also want to add WINZIP – located at www.WinZip.com to your download list. WINZIP allows you to “unzip” your “PillowSleep” file for example. A file is initially “zipped” to compress it for ease of downloading. To use this download zip file, you will have to “unzip” it first. 4) Your “PillowSleep” site probably needs a little more customizing. Look at other pillow sites on the internet for comparison and see what could be improved visually on your site. Does it need any flashy graphics? There are many free graphics available on the internet - just do a search with google. Once you are happy with the way your web site looks, it’s now time to focus on that fun part – html coding. Unless you are very comfortable using “html” coding, don’t touch the “html” coding on the “PillowSleep” pages at all. If you are comfortable using “hml”, then you could add things like Title, Meta Keywords, Meta Descriptions, etc., which would allow the search engines to find your web site much easier. The use of “keyword phrases” is much more useful than just using “keywords”, because it makes your web site more search specific. Go ahead and add a “Pillow” links page too. Another tip is always keep a hard copy of your web pages somewhere, either on a floppy, cd, or dvd. There are few things worse than customizing a web site and if something bad happens to your computer or hard drive, losing the web content forever. 5) At this point, you probably already have uploaded your web site and have it online. Now you need to “drive” visitors to your site. One popular way of bringing traffic to your site is to use a free link exchange or free link trading service. For the free link exchange service, you just sign up and put a little bit of code on your “Pillow” web site (this allows other Pillow web site banners to be viewed on your site and vice versa). The free link trading service is very simple also. You simply add another pillow’s link to your links page and vice versa. This trading of links increases your sites popularity greatly with the search engines. One of the most important things you can do to gain traffic is to get listed with the major search engines. Go to each search engine, or use a free service like www.AddMe.com and add your web site there. There is also what is called “pay-per-click” search engines where you actually pay for traffic sent to your web site. Other search engines require payment in order to get listed with them at all. “Yahoo” is one of these “pay” search engines. 6) Please be advised that is illegal to “Spam” on the internet or via e-mail. Spamming is sending unwanted e-mails or putting internet advertising material, or internet material in general where it should not be. That being said, another method of marketing and promoting your site is to add your site to casino and gambling message boards and free for all links pages. Please check to see if it is ok to post your info there first, and in which category, and anywhere else before posting there. If you “Spam”, you risk losing your internet service provider, and possibly your web host with all of your web content. It’s just not worth the trouble. 7) Another way of promoting your site is to add your web site address to your business cards, and/or make up flyers and posters. Don’t forget to get permission before you post anything anywhere. If you have other web sites, add a banner and/or link to your “Pillow” site there. Make a t-shirt with your “Pillow” graphic and web address on it (on both sides of the t-shirt) for yourself to wear. If you want, add your “Pillow” graphic logo and web address to different products like baseball caps and coffee mugs, and give them away as promotional items. Buy an ad on a bus stop, or a small classified ad in the local paper, or radio ad, etc. How about getting two of those “12 inch x 12 inch” sticky, bendable, removable, flat, “magnet ads” made up at your local printing store to put on the sides of your vehicle’s doors. When you drive around the city, every body will see your web site ad and when you get to your destination, simply take the sign off until you leave again. How about putting one of your “Pillow” flyers or small posters on the inside of your vehicle’s rear side glass areas. Just make sure it doesn’t obscure your vision. The idea is to use your creativity here. 8) I hope these pointers are of good use to you. Good luck with your online web business!!! Sandy Johnson http://www.TemplatesCD.com DIRECTORIES
EVO2
DOES ALL OF THE ABOVE AND MORE There are so many criterions that search engines follow to determine a site’s rank for certain key or search words. One of these includes links to the site. The page rank of a site is directly related to the number of links it has. The more links you have pointed to your site, with some variation of the key phrase you want to rank high for, the better ranking in the search engines you will receive. Relationship between directory submissions and search engine rankings One way links and search engine rankings have a great cause and effect relationship. Think of it as a business referral system. The business with the more referrals is most popular and hence, search engines rank them higher. The reason behind it, as many put it, is that the more links you have, higher are the chances of a visitor coming to your site through these links! Again, the search engines send out spiders to the links they find in the directory pages. This will bring the search engine spiders to your site and will get your site pages added to the search engines indexes automatically. In future, the new search engines will also follow the same procedure. Hence, you won’t have to register to them, rather they will find you themselves! You can also improve your sales! Again, many people actually do surf these directories to look for the things they want. So they will also act as a medium to bring in your prospective customer to your site. Thus directory submission has three major benefits, which makes it indispensable tool of online marketing. 1. Higher Position In The Search Engine Results 2. Web Site Indexed 3. Click Through Traffic So that is something one should focus on if they are interested in increasing the rankings and traffic of their site. Many sites who offer submission service, claim to submit your link in more than 75000 directories (mind you, few even claim the figure to be around 7,00,000!). But one should remember that submitting a link and getting it listed in the directory is not the same thing. It is like an auction, you don’t win merely by bidding. Others will just bid for you, but we at Submit2please.com, will make sure that your bid is a success. We will try our level best to insure a high rate of acceptance. We also assure you that the process will not be much time consuming and the results will start pouring in within a fortnight. EVO2 DOES ALL OF THE ABOVE AND MORE BOOSTING
BIZ
Whether
you are starting a new business or operating on a budget, you cannot go
wrong with free web promotion. The truth is that not everyone
has an expense account to justify an aggressive advertising
campaign. Many businesses, especially web-based, outline
marketing as their largest expense. However, free web
promotion has changed the way that everyone looks at advertising.
The best way to gain free web promotion is through the use of press releases, which highlight upcoming news, events and headlines regarding your company. In order to write an effective press release, your business must be involved in something noteworthy. Whether it be a contest, a grand opening, a special sale or other event, a press release is the perfect way to advertise your business happenings for free. There are a number of press release submission websites, which allow business owners to submit their news for free. In addition, submitting your press release to newspaper and magazine editors may increase your chances of being published both online and in print. Before sending a press release, which should be no more than one page in length, make sure that your name, mailing address and telephone number is included at the top of the page. Many editors require that contact information be present before they will even consider publishing a press release. The reasoning behind this is to confirm the identity of the person submitting the news. Web promotion can perhaps best be utilized through successful positioning on internet search engines. By making sure that your website content is rich with information, links and updated information, search engines will be more likely to position your site among the top ranks. In addition, a descriptive website will also find it’s way to the top. For example, if your business deals with collectibles, make sure that your content is rich in keywords dealing with collectibles and the product line that you offer. Avoid stuffing keywords, but make sure that your website clearly indicates it’s subject matter. One of the best avenues for web promotion is through article marketing. While many website owners are still somewhat unfamiliar with this approach, others are cashing in on a surge of traffic generated from properly marketing their articles. The key to successful web promotion via article marketing is to write an informative article that everyone will want to read. At the bottom of the article, include a brief paragraph featuring your name, the name of your business and a website address. The next step is to submit your article to as many article directories as possible. The more exposure, the better. As other webmasters log on to article directories in search of content for their website, they may select your article to be featured on their site. The more webmasters that feature your work, the more free web promotion your business will receive. There are a number of ways to acquire paid marketing opportunities and an equal, or greater, number of ways to get free web promotion. If done correctly, web promotion doesn’t have to empty the entire expense account. In some cases, it won’t even cost you a cent. EVO2 DOES ALL OF THE ABOVE AND MORE DIRECTORY
ATTACK
Since search engine optimization plays such a huge role in the success of web sites, web masters are constantly looking for ways of giving their site a leg-up on the competition. They want to find and use any technique to get their site listed as quickly and as highly as possible on search engines. One highly effective technique that is often overlooked is directory submission. This technique is a great way of achieving one way link building. So how do you effectively do directory submission? Well, it's not something that is overly easy, but if you know what to do, it'll be as quick and painless as possible. The how-tos are covered in this article on directory submission. Why Directory Submission? With the popularity of search engine spiders, computer programs which automatically browse the web looking for sites to add to a search engine, people would think that manual directory submission is no good anymore. However, this couldn't be further from the truth. Directory submission is a great tool for web masters. Popular sites like MSN and Yahoo still use directories and users who are looking for sites within a specific genre often use directories as a way of quickly finding only the sites they want to find. In addition to the fact that directory submission allows specific users to find your site, it also offers to you a unique way of link-building. You see, with directory submission, you are able to link-build without having to pay for your links and without having to return the favor by linking back to the specific site. You are able to have your site listed on a well-known site for free. Tips for Successful Directory Submission Directory submission can be easy for those who know what exactly to do. Follow the tips below to make directory submission easy for you. Tip #1: Complete the Site Before Submitting If there's anything directory submission people (who are responsible for reviewing sites before adding them) hate, it's sites being submitted to them that are not finished. By submitting an unfinished site to the directory, you're not only setting yourself up for rejection, but you're also making it harder for the eventual finished site to be listed. Always finish the site before submitting. Tip #2: Make Sure the Site is SEO'd In other words, make sure your site is search engine friendly and has quality content on it. Make sure the titles of the pages within your site are good (avoid the user of CAPITALIZED letters) and that the layout is user friendly. Tip #3: Come Up With a Good Description Don't simply state “this is the best x site on the internet”. Instead, create a good, accurate description for your site. Talk about some of the features. Be as concise as possible and make sure the description is appealing to the directory submissions reviewer and users of the site. Tip #4: Adequately Fill Out the Form Many people make the mistake of skipping over forms or not filling them out correctly. Don't make this same mistake. Fill out every single required field, and try to fill out as many of the optional fields as possible. Tip #5: If There's a Comments Form, Say Thank You Since actual people are reviewing your site, it's a good idea to thank them for taking the time. If there's a comments field, be sure to say thanks. Inbound
link is one of the most important assets in online business. In this
article, you will find different linking strategies you can use without
spending a fortune.
1.Submit articles to article directories. It is probably one of the most popular ways of getting inbound links to your site. A few of the article sites where you can submit to are ideamarketers.com, goarticles.com, ezinearticles.com, articlecity.com and articlesfactory.com. Not only article, depend on what you want to promote or the theme of your website, you can also submit your own scripts, images, videos, jokes, 3d models, quotes or other type of works to different websites or directories. You may need to use different type of works for linking purpose because: 1. you need to show the examples of your works. 2. you have difficulties to create articles related to your products. 3. you have great abillity in creating scripts or other type of works. 4. you have problems in english. 5. and so on. Some webmasters create scripts where other webmasters can use the scripts as long as they keep certain link that points to the creator's websites. Example: eclipsecrossword.com Try to type in Google or other search engines phrases such as "submit cartoon", "submit movie" if you want to submit your works other than articles. 2. Submitting your site to directories If your website is directory-worthy, you may try to submit your site to directories. Try to visit http://www.best-web-directories.com/directory-list.htm to find directories that accept paid or free submission. 2. Posting in forums Look for forums highly related to your website. You will have the opportunity to place your link in the signature line by participating in forums. Try to participate in associatedirectory.com's forum. I found that links in my signature is crawled by some popular search engines. Similar to participating in forums, you can also get inbound link by giving comment on blogs. . 3. Creative Commons License You can apply the Creative Commons License to your site and letting Yahoo discover you. Through the creative commons search engines, your site can get many targeted inbound links. To find out more about creative common license, you can visit http://www.creativecommons.org. 4. Reciprocal Linking (Link Swaps) With this strategy, you get links to your site by also giving links from your site to other websites. Although it seems that search engines appreciate one-way inbound links more than reciprocal links, it is still a traffic-producing method you may consider to use. There are a few services available to automate the linking process. Try checking www.linkmetro.com if you want to use this strategy. This well established service allows you to approve or disapprove link exchange requests from other webmasters. LinkMachine is a reciprocal linking software that could also help you to trade links with other webmasters automatically. Of course the possibilities of getting inbound links to your website could be endless. Be creative. By doing it successfully, you will be able to get your site listed or boost your position in the search engine and then build enough streams of traffic to your site. EVO2 DOES ALL OF THE ABOVE AND MORE HYPER-ACTIVE
A
hyperlink, also called simply "a link", is a reference in a hypertext
document to another document or other resource. It is an integral part
of the hypertext transfer protocol (http) for World Wide Web, but it is
used also in offline documents, such as .pdf (portable document file,
Adobe Acrobat native format) and in .XML (extended markup language).
Hyperlink can be used to fetch content and save it, view it as a
separate document or display as a part of the reference document.
The history of the hyperlink The history of the hyperlink began in 1965. Theodore Nelson in "the Xanadu Project" transposed the idea from fictional microfilm cross-referencing system into the computer world. In a series of books and articles published from 1964 through 1980 the general concept was changed from linking whole microfilm pages to connecting specific lines of computer text. Primary concept was intended to use on single computer machine, however introduction of DARPA network boosted the idea into creating links between documents and files stored on several networked machines. The idea of connecting parts of a single document via hyperlink arose independently, but was quickly merged to the hyperlink system. Both concepts combined together were fundamental for creating World Wide Web. How does a hyperlink work? A hyperlink has two ends, called anchors, and a direction. The link starts at the source anchor and points to the destination anchor. However, the name hyperlink is often used for the source anchor, while the destination anchor is called the hyperlink target. Every browser shows text hyperlinks somewhat exposed (they usually mark it with a different color). Clicking on the hyperlink activates it and displays target document. Hyperlink - measuring the Net But hyperlinks are not only the way we surf the Net. Life on the Web without search engines is almost impossible today, because of unbelievable amount of networked information. Most search engines use so-called "page ranking" to measure which site may contain useful information. This mechanism is mostly based on hyperlink popularity. Although whole idea of "page rank" mechanism is more complicated, its general concept is based on a simple rule: the more pages have a hyperlink pointing to the ranked page, the higher rank that page gets. Of course, each hyperlink has different value, based on the popularity of the "source" site (This means simply that if your website is a target for hyperlink placed on the big site like CNet of Microsoft, it has much higher page rank than a site with several hyperlink connections from private sites). This mechanism is based on measuring of hyperlink's quality. Although not perfect, both mechanisms usually works well enough to determine which website has got good content and which hasn't. EVO2 DOES ALL OF THE ABOVE AND MORE ESSENTIAL
QUEST
Inexperienced
business operators go into new markets without having the information
they need to be successful.
Because they don't know the answers to the 6 Essential Questions That Every Businessperson Must Ask, they often fail. The difference between success and failure is rarely one wrong decision. Instead, it is a series of wrong decisions made by people who do not have the essential information needed to make the right ones. You can greatly increase your chances of making the right decisions IF you know the answer to these 6 questions: (1) What is the demand for your product or service? When you know how many Internet searches are made every day, week, month and year for your product or service, you can estimate how much demand there is for what you are selling. More demand = increased chances of success. (2) What is the available supply of your product or service? When you know how many businesses are already selling you product or service you can accurately estimate whether or not there is room in the market for your offering. (3) Who are your Competitors? It's not enough to simply know what the supply (number of competitors) is, it's also essential that you know who your competitors are. For example, can you see the benefit of knowing you're considering entering a market owned by Fortune 500 companies that spend millions of dollars per year on advertising alone? What if you found out that your biggest potential competitor is a non-profit that gives away your product or service for free? (4)What is the best pricing model for your product or service? Determining price elasticity is a critical component of any new product or service launch. When you know the highest and lowest available prices for your product or service, you are in a better position to determine a price that will spur sales and generate a fair profit. (5) How are your competitors promoting? What competitors say in their advertising and marketing campaigns can provide you with critical insight to their product or service offerings. When you know what words and phrases they are targeting for Pay-Per-Click ads and where they are spending other advertising money, you are in a better position to meet them head-on in the territories they are already defending and to discover new territories that have escaped their attention. (6) What is the market "buzz" for you product or service? Successful companies like Amazon, CompUSA, Dell and even Microsoft would never launch a new product or service without conducting a thorough online market analysis and neither should you. A market analysis report helps you to identify the niche markets that are ripe for your product or service. You can greatly increase your chances of success if you target the right people at the right time. Please feel free to publish this article on your web site and/or in your e-book or newsletters with the authors resource box included and without any changes to the article. (Add your contact e-mail) A complimentary copy of your ezine or notification you are using this article would be appreciated. EVO2 DOES ALL OF THE ABOVE AND MORE BETTER
RANK
In
one of my articles, I discussed how to market your web site link twice.
It detailed out how to promote not only www.yoursite.com but how you
should also promote your site without the www., like this:
http://yoursite.com.
This article is to talk about promoting ALL of your pages within your marketing campaign. See, most of us typically only promote the main page on our sites. Ex. www.yoursite.com. The truth is, your site is much more than just the 1st page right? Well, let's condition ourselves to promote everything available within your site... Search Engine Marketing is crucial for all companies who want to succeed online. I'm sure at one point or another, you will hear how "Optimizing your site for search engines is crucial". Of course, they aren't fooling you, it is a crucial marketing tactic but, what is also crucial is learning how to use different tools to boost your search engine placements once you've optimized your site for the web. So let's talk about the marketing tactics available to you and implement strategies on how to promote all your pages within them. LINK EXCHANGES: Link popularity has become a norm for most small companies to implement in their daily promoting activities. Here's the problem, most companies that perform link exchanges daily fail to utilize it to their advantage. For ex. Let's say you perform approximately 10 link exchanges daily. For each one, you submitted your link "www.yoursite.com". What you'll want to start implementing is submitting 10 different links within your site. Ex Link Exchanges: Link #1: http://yoursite.com Link #2: http://yoursite.com/resources Link #3: http://www.yoursite.com/services And so on... A good strategy would be to open up "Note Pad" and create all the links you want to promote. 1) Add each link 2) Assign an appropriate title to each link 3) Create an appropriate description for each link Now all you have to do is to copy and paste each link when performing your daily link exchanges. WRITING ARTICLES: Do you write articles to promote your site??? If you do, then you probably have created a "Resource Box" at the end of each article right??? Good, let's change the resource box a little. My site is host to 100's of Marketing Articles and the 1 thing I notice time & time again is that each author (no disrespect to any of the wonderful authors) Typically only add the main page of their web site within their "resource box". Ok, let's say you write articles about "Search Engine Marketing". At the end of the article, add a link to a page on your site that talks about "Search Engine Marketing" or something similar. Ex. http://www.yoursite.com/search_engine_marketing.html So with that in mind, try revising all your articles to point to specific pages on your web site. DIRECTORY SUBMISSIONS: Submitting your site to directories will give your site long lasting traffic. Not all directories will accept any link from your site besides the main page. This is ok though, there are literally 100's of other directories that will allow you to submit any page you want. Experiment with this and try to change up all your links when your submitting to directories. I WOULD NOT RECOMMEND : Using anything other than your main page for directories like: OPD Open Project Directory or Yahoo. So now you have 3 proven marketing strategies on how to improve your search engine placements for all of your pages instead of only your main page. Be creative with this and look for more strategies you can implement this tactic with. EVO2 DOES ALL OF THE ABOVE AND MORE SEARCH.....
The third part of this article will concentrate on the meta tags area of the optimization for Google. I will mention them in the order they should normally appear in the source code. I will review 5 essential meta areas. The DTD statement. This should be the first tag of the head section of your code. The Document Type Definition Statement allows faster and deeper indexing with Google, shortening the time your site will be in the “trustbox” as well. HTML 4.0 or 4.01 should be the standard, and for most cases, the Transitional type should be used. The title, the most important. Why? Because there are 3 elements in SEO: the listing (were title is the main element) the click-through (were title is the main reason) and conversion (which is the object of all optimization work) Also, if that is not reason enough (it should) it is the single element that gests indexed and used to list the link text in the Google SERPs (Search Engine Results Pages). An average of 7 to 8 words length is optimal. The description. Used by Google to create a text summary in describing the page if available, so make sure the content of this tag is friendly to the searcher, not the search engine. If you are in a competitive market, this tag is not taken into account, but you should have it for your visitor. An average length of 150 characters is good. The keywords. Google actually uses this tag against you, by that meaning it is used as a spam check point for the page content. Also, do not include your niche keywords here, as you will be given your competition tips about your optimization. Put your main keywords across the content instead. Here use an average of 200 characters. Make sure you are using different sets of keywords per page, in other words, that they are unique to each particular page. The charset type. Another element of the head section, this one tells the browser what to do when it encounters certain characters in your pages. Google indexes pages easier with the 8859-1 tag, since it will not do any data encoding, which can take a lot of extra time. The UTF-8 tag involves encoding and it should be used for forms that accept non standard characters, like foreign users from other countries. Business websites are a necessity in today's society and the internet is only as good as its links. Without links, the internet simply would not be able to exist. To ensure a quality World Wide Web continues, you must provide links that your customers might be interested in. Linking to other sites helps tell the customers which products you use and trust. It also forms a bond of trust between you and other sites. Moreover, it can improve your own site by associating with other products that customers both know and trust and by giving you an increased level of visibility. There are two kinds of links you should include in your site. You should include a general links section for the benefit of your customers, and you should include a reciprocal links section to help you and other businesses as well as your customers. There are several ways to decide which general links to include in your site. You might start by visiting competitor’s web sites. Check out their links section to understand what sites they provide links for. This might help you figure out what your customers are looking for. It might also provide you with a good base for a reciprocal linking system, which will be discussed in the next lesson. Another way to decide what general links to include in your site is to consult with your customers. Internet-savvy customers will be able to tell you what they look for in a professional site and what they like and do not like about your links. This can help you control the quality of your links section. You could do this through a survey or by simply informally interviewing your clientele. Be sure to provide general links that have a high page rank with internet search engines. This will increase your web traffic. You can do this by typing a key phrase in a search engine and look at the highest ranked pages that match your results. General links are great, but reciprocal links are an essential part to the promotion of your website. You have a strong site that offers your quality product and you want people to know about your site. To make sure that you get the traffic you need, you must have other sites directed toward yours with links. This process is fairly simply, but there are many ways to engage in reciprocal linking. First, research the sites you might want to link to. You might start this process by making two lists. First, list the sites you think your customers might be interested in. For now, just write, you can consider narrowing your list down at a later time. Next, create a list of sites that would benefit your site. You can then compare the two lists and see what they have in common. Compile a list of common subjects, and list out three key words to fit with each subject. After the research phase, it is time to go online. Find a Meta search engine and input all three words for each subject. Any site that comes back with all three keywords should be high on your priority list. Once you've done that, it is time to start sifting through your results. Bookmark any sites that look promising. When you've made your final choices, it is time to draft a letter to the webmaster of each site you're considering. Get to the point quickly and sell your site to them. Do not follow up if your original letter was not responded to. The final step in this process is to negotiate the link and location in terms of both sites. As soon as possible, get their link on your site and send them a note letting them now you have a live link to their site. Check their site frequently to ensure they are upholding their promise to you as well. The entire process of choosing links and reciprocal links increases your visibility to customers. Not only will they be able to find you through the use of a search engine, they will now be able to find you through the use of other websites. This can mean nothing but good things for you and your website. EVO2 MAKES IT EASIER AND MORE |
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I've never seen
anything like it, Brutes...
Since my start online in 1991 I have Never Seen such a Massive response to a product...Never. The prelaunch phase of BruteForceSEO: EVO2 officially opened at 10am US CST on November 6th, and the Final Countdown to launch day Tomorrow at 10am US CST, November 18th, 2009 has begun... And the house is Packed To The Limits. I don't know if the gates will hold, with all the bodies pushing against them- the crush at the door is growing Hourly. It's now 10am US CST...24 hours before Launch, and the numbers are Staggering: Thousands upon Thousands of sign-ups and more pouring in every second to the VIP list (especially gotten on the list and taken advantage of the toolbar and Beat the Crowd offers like my partners told you.) Luckily for YOU, you led the way! Good Move, Brutes... Good Move. Be sure and keep on making those good moves though, and keep your eyes on the clock and on your inbox, because I will be sending you a special, VIP Only notice early tomorrow morning US CST (GMT-6) and if you snooze... You Lose. If for some reason you have dragged your feet and Aren't ON the VIP list, well... Run, don't Walk and fix this horrifying error Right Now: http://BruteforceSeoEvolution.com .Signup here Instantly and then go back to the site to order Stay Awake and Alert tomorrow - set an alarm clock if you have to... Just Be Ready. To Your Success! Peter Drew PS - I kid you not...the clamor for this sensational SEO Powerhouse is SO loud we are very seriously considering Limiting the Free Trials to 5000, so you need to watch the clock, and keep your finger ON the trigger! PPS - 10am US CST (GMT-6)... That's 4pm in London... 6pm in Athens... and 2am Thursday morning in Brisbane! Calculate your time here, and be on time. http://www.timeanddate.com/worldclock/difference.html?p1=64 PPPS - Like I said: Official Launch Time is at 10am CST, but if you're a VIP, your notice may come at any time in the hours leading up to the Official One- so be alert! Xrt Services, po box 8595, bundall, Queensland 9726, AUSTRALIA To unsubscribe or change subscriber options visit: |
best search engine optimization Resources to help you with all of your Seo Needs Below !! best search engine optimization
NOTE: I list these places because I thought that they would be good references. Home | Brute Force Seo Blog Education home | INDEX
PAY Full Price - $157 per month With this option, you can sign up for a free trial of BFSEO Evo II for 7 days, and then continue at $157 per month if you are happy with what the software can do. THE SECOND OPTION IS: Customers can choose the Upsell Offer of Two Full Years at only $997... Saving you an Incredible $2,771.00 THAT BREAKS DOWN TO $41.54 per month When you sign up for Evo II here, instead of paying a monthly fee, or You can choose the Option of One Full Year at only $797 - Saving you $1,087.00 THAT BREAKS DOWN TO $67.00 per month If you have the money on hand, (sometimes you do and sometimes you don't) then get it out of the way and get the 2 year subscription and not have to pay for another two years. Upgrades are free and Pete gives you everything. The best show in town. So here is the deal I'd say try it out for a while and at least sign up for the 7 day free trial and then make your decision. Now if you are a veteran and you have some cash on hand, then I'd say initially just join for $1.00 and then get two years all in one shot before the price goes up. If you have been following Pete from the old WSO days then you know he has always launched his products with a $1.00 affordable trial. This is the first time that he has offered such power in a software product for free, which sounds even better than the old $1.00 days. Picture all of his software and experience going into one fully automatic product. If you want you can set the software up on your computer and let it work totally automated. This is not a Beta test software. This is not a test software I mean. This software is REAL And Extremely Powerful with your name on it. It is extremely massive. Pete and myself say that once you join,you will have an opportunity to take the year's subscription which was $997 or $797, at a later time. So either way it's easy on you and your pocket and it works into your schedule if you later change your mind. About
Brute force seo EVO II
Going overseas with my family now for 2 weeks for a nice break, while Im away I thought I'd let everyone know about our latest generation Brute force seo EVOLUTION II see below Firstly we threw out the old design.. now its a streamlin and very simple operation. 1. ability to create all accounts on the web 2 sites in the software. e.g for rss, article dirs, social bookmarking sites, video sites. Click on the accounts button, the software goes out and creates an account on each of these sites, auto answers the confirmation emails. then presents you with a list of account URL's and RSS URL's for all accounts creat. These account names are all enter into the settings of the software. So the software is then ready to use very easily. There is also the option to import/export sav account groups. This is very useful for those customers who use the software to promote other companies websites. with the ability to now create new accounts instantly to suit new seo clients as they come on board for our customers. 2. New Wizard style operation. Once accounts are creat, the software is ready to use. Click on the wizard button, enter the site you are promoting, the main keyword phrase you want it to rank for, its relat semantic keyword phrases or tags, (explain in the PDF) this sites RSS fe. a youtube video , click next, add new articles to promote your site, or let the software find them for you, or add PLR articles and use the D.A.R.E Feature to make them unique in the eyes of google , Click Next button in the Wizard. now the fun part starts, check the boxe's beside the web 2 platforms you wish to create new sites on bas on your article content. or by default it is Select ALL… (from approx 10) Then check the boxes beside the High Page Rank Sites where you want your links to appear. This defaults to "All" from currently 60, though this will be growing in size each month. click on next, and the software starts, its going out to create your new sites on the web 2 properties , strategically linking these sites together, creating a content relat linking group, which in and of itself will rank well in the search engines while at the same time providing you very strong backlinks with semantically relat links pointing back to your money site. Once these new sites are creat, their RSS fe, plus your money sites RSS Fe, are distribut to the many RSS Aggregators in our software, these RSS aggregators display the contents of your money sites fe and the new content relat group of web 2 properties fes on their own websites, giving "Your" new web 2 content group of properties a lot of links from authority websites helping them and your money site to index and rank very well in google. If you have suppli new articles in the software, the software then goes out and publishes these articles to the article directories, giving your money site even more link juice. The software then goes out and places links to your money sites on the Social bookmarking sites in the software giving your money site even more link love. Once this is complet, the software then goes out and places links to your money sites and different variations of your main keyword phrase though semantically relat to over 60 very High page Rank websites. During the above, to submit this content, most of these sites require that you enter a capture , a series of numbers and letters to prove that you are human, this is a very good system to prove that, though with EVO II the software can figure out these letters and numbers suppli by these sites, and will do this automatically for you. So you can leave the computer and let the software do its job entirely in the background. Additionally, these sites when creating new accounts require that you click on a confirmation email sent to you to once again proove your authenticity , the New EVO II also takes care of this for you. confirming these emails silently in the background. once again, so you do not have to and can focus on other important duties, while the software does your SEO work for you in the background. So its really as easy as 1, 2 ,3 using the new EVO II wizard, takes any thinking out of the equation, just enter your sites data and proce through the wizard, and sit back in amazement as the software goes out and performs its magic, you can view this in the preview window, or shrink it down. watching the software figure out the captures present by these sites is a thing of beauty. No longer having to confirm a LOT of emails sent from the massive amount of powerful sites in this software is just a dream , If you would like the Wizard to do in a few hours totally in the background, what it would take you over 1 week to organise by hand, then this software is for you. If you have SEO clients or looking to start your own SEO business, remember thats 1 week of work you can bill out at. and let the software do it for you seemlessly in the background. OR, start the Wizard, charge out a week of your time, then start another wizard and have up to 3 running simultaneously in the back ground. Does it work in the search engines? [insert images from LL sales page] These massive results are achiev with only 1 module in this pretty amazing software. It gets better, this is just the Grunt work of the software, one you become a full member with access to the SEO Fight Club Forum, you learn the strategies to utilise these sites in such a way, that makes your life in the search engines and thus your income from them get better and better over time. Enjoying the same benefits my existing long term loyal customers benefit from right now. With over 400 existing members from the original release over 12 months ago, we must be, as a group doing something very right. ( I might add the affiliates who help me gain these initial members are loving the long term income generat by them also ) Brute Force SEO is a living breathing entity that continues to grow from customer feback and changes in the market place. So you are assur of having the most cutting ge SEO Software on the market at all Times. This software is Smart, so you don't have to be, though Flexible enough for seo pros to use it with confidence. Simple enough so your Virtual Assistants can run it for you easily. (One licence per VA.) With all this automation suppli by the new EVO II its as close as we can get to Auto everything!! Niche research with our new and improv Gold Digger niche research assistant, in one place shows you your search volume per month as suppli by google itself and the search engine competition for these terms conveniently list directly beside it, this also is a work in progress largely driven by our members and my developer who you can speak with in the forum. Stuck on what niches to target? the Gold Digger supplies many product sites with their products rank by most popular which gives you an insight to what people are "buying" right now |
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A
PRIMER ON
SEO
A Search Engine Optimization Primer describes for the layman the various methods and requirements to make a Web site “search engine friendly.” What is the point in spending time and money building a Web site if no one can find it doing a simple search using Google, Yahoo!, MSN, or any number of other search engines? With Internet searches quickly replacing traditional methods of locating products and services (like the Yellow Pages), companies today have to ensure that their Web store front is as visible as possible to potential customers or users. Read on to find out how you can make sure that your Web site is optimized for today’s search engines! A Definition Search Engine Optimization (SEO) is a complex topic with a fairly simple definition: SEO is the science and art of designing a Web site and its content in such a way as to give each Web site page the best chance of being listed and highly ranked by search engines. I describe it as both a science and an art. The Science of SEO Like a science, specific, known design techniques can be used (or not) by Web designers to improve a search engine’s ability to “read” the content of a Web site and its pages. Wonderful and complex Web sites can easily be created without using any SEO techniques, or by using techniques that directly interfere with a search engine’s ability to “read” the content of a site. If you want to determine whether your Web site has a fighting chance of being highly listed by a search engine, you need to be aware of these known and non-mysterious techniques. The Art of SEO Like an art, scientific techniques have to be employed in reference to a Web site’s purpose, audience, message, aesthetics, and contents. The “look and feel” of a Web site can be critical, and a balance must sometimes be struck between the artistic qualities of the Web site and its adherence to search engine requirements. Many “artistic” design elements actually interfere with or prohibit a search engine from reading a site. For example, a popular design element used today, Flash movies, is invisible to search engines. If your Web site is created with Flash, you can forget about getting noticed by search engines for the simple reason that Flash is not textual content, and search engines feed off of content, not graphics, photographs, or Flash movies. It is important to know that any words contained within a Flash move, photograph, or graphic is invisible to search engines. Just because you can see words displayed on your Web site doesn’t mean that a search engine can. The Flash movie that serves as my Web site’s banner provides a good example of “invisible words.” Although the site visitor sees the following in the banner, GRDavis Media Services ****** Web Site Development Technical Writing Sales and Marketing Collateral the search engine sees none of these words. Why? Because the words are actually part of a Flash movie. If you are to look at the underlying Web page code, you will not find this particular collection of words; you will only find a reference to the Flash movie that projects the words on the Flash movie screen. It’s the projection of the words that is visible to you and me. Since search engines cannot see what movies, graphics or photographs contain, any words they contain are invisible. This is an important lesson to learn and understand. The Importance of Textual Content Rich, pertinent, textual content is red meat to a search engine. Period. If your Web site does not contain good, solid text describing your products, services or offerings, then your hope of receiving a natural high listing – for important search terms – within the most important search engines is nil. Textual content is the foundation upon which all other Web design techniques must build if you want a good chance to naturally be listed high by search engines like Google, Yahoo! or MSN. That is, unless you want to pay for page 1 or page 2 listings through potentially expensive pay-per-click ads or sponsorships. Textual Content Defined Let me be clear by what I mean by textual content. Textual content means letters, words, phrases, sentences and paragraphs that can be “read” by a search engine’s robot program called a “spider.” It is the search engine’s spider that “reads” your Web pages. If the spider cannot see something, it doesn’t exist as far as the search engine is concerned. Search engine readable text may not be visible to you, but it is visible to search engines if the text is included as part of the Web page’s underlying code. More about that later. Search engine spiders do not “see” what you see when viewing a Web site. You may see pretty pictures, graphics, text, movies, and animations. The spider may see – nothing! – at least nothing that it can search and index. Search engines see the special code behind the Web site, not what is displayed in your browser window. To see what a search engine sees, display your favorite Web site. Then, with your mouse, perform a “right click” on the Web site page to pop up a menu. If you are using Internet Explorer, look for “View Source” on the menu and click on it (for Netscape, look for “View Page Source”). (If you don’t see “View Source” as one of the options in the menu, then click again on another part of the Web site. Stay away from menus, flash movies, graphics, photos and the like.) The resulting window displays what the search engine sees, which, of course, looks like a bunch of code to you and me. How to Make Sure Textual Content Works for You The best way to make sure textual content is usable by search engines is to focus on the effective use of keywords or keyphrases within well-written text. A keyword or phrase is any search engine readable text that indicates the focus or topics covered by a Web page. Keywords and phrases work best when they are repeated several times in different ways on a page. For example, the key-word “doo-hickie” can be repeated in several different places within the underlying page code: Domain name. Ideally, your Web site’s domain name should contain your most important keyword. For example, if you are in the business of selling doo-hickies, a great domain name would be “www.doo-hickies.com.” Unfortunately, most keywords are already employed in someone else’s domain name. If possible, use your most critical keyword or phrase in your domain name. If that is not possible, see URL names, below. “Title” meta-tag. Ex.: “Doo-Hickies Are Our Specialty at We-Sell-Stuff.com” “Description” meta-tag. Ex.: “If Doo-Hickies are your passion as they are ours, you will find a complete selection of Doo-Hickies here. Contact us for more Doo-Hickie information.” “Keywords” meta-tag. Although Google pays little notice to keywords in this meta-tag, Yahoo! and MSN use it to identify keywords to index. Use variations of the keyword to represent different ways someone may search for information about it. For example: “Doo-Hickies, Doo-Hickie, Doo-Hicky, accessories, testimonials”. However, keywords or phrases within this meta-tag should also be present within the page’s searchable text. Keywords within the meta-tag that are not actually present on the page can serve to penalize the Web site’s listing. URL names. Page URLs that contain a keyword or phrase are rated higher than URLs that do not. If you cannot use a keyword in your domain name, you can include it within the URL: “http://www.we-sell-stuff.com/html/doo-hickies.html” is rated higher for the key phrase “doo-hickies” than is the URL “http://www.we-sell-stuff.com/html/doohick.html.” “ALT” tags (for graphics and photos). Ex.: “We sell a variety of Doo-Hickies and accessories.” “ALT” text is always visible to the search engine, but is only displayed to the Web visitor when the mouse is moved over the graphic or photo for which the “ALT” text has been created. “H1,” “H2,” etc. Search engines pay more attention to text that is emphasized with heading, bold “B,” underline “U,” or italic “I” tags. An “H1” heading may look like this on a Web page: Doo-Hickies Accessories The search engine will see something like this: “H1”Doo-Hickies Accessories”/H1” Links. Search engines rate text contained in links as more important than regular text. For search engines, Example A below is more important than Example B, even though both contain the same keywords and point to the same Web page (the bolding serves to illustrate links: Example A: Read about my Doo-Hickies testimonials. Example B: Read about my Doo-Hickies testimonials here. Real text, not graphical text. Real text is any text that can be read by a search engine because the text is contained within the underlying Web page code. Graphical text is any text that is contained within an image, graphic or Flash movie, and is not actually present within the underlying Web page code. Keywords that are contained within well-written, contextually appropriate sentences, paragraphs or lists are rewarded with higher ratings by search engines. Page placement. Keywords place higher on the page rate higher than keywords buried within the text further down on the page. How to Make Sure Keywords DON’T Work for You The use of keywords on a page should be natural but purposeful, not forced or overdone. Your Web page should not resort to “tricks” to put keywords in the Web page’s search engine readable text. Here are some guaranteed ways to get penalized, banned or ignored by search engines: Stuff your page with keywords. On some Web pages you will see some works repeated over and over and over, assuming that this will force a search engine into giving the keyword a higher value. The opposite actually happens. Search engines identify the over-use of keywords as “spamming,” and can actually ban your Web site from their index for this practice. Use invisible keywords. Invisible keywords are invisible only to you, not to the search engine. Web site creators can make words invisible by simply making them the same color as the background. If the underlying code for a Web page contains invisible keywords, it will be penalized, or even banned, by search engines. Use extremely tiny fonts. If your Web creator uses an extremely tiny font (less than 6pt) size to hide key words, search engines may penalize your site. Use keywords in your <Keywords> meta-tag that aren’t actually on the page. Search engines that still use the <Keywords> meta-tag fully expect to find the keywords within the readable text on the page itself. If they don’t, they may penalize or ban your Web site. Use graphical keywords. Graphical keywords are words contained within a graphic, photograph or Flash movie. They may look good to you, but search engines take no notice of them. Other Considerations to Improve Search Engine Listings Although “content is king” when it comes to search engine optimization, Web site builders can employ other techniques to improve search engine listings. Here is a sampling of things that can be done or should be avoided: Do These Things Robots.txt. Include this file in your root directory. It can contain instructions for search engine robots regarding which directories and files it should spider. Sitemaps. Create a Sitemap. A Sitemap.html page can be created that contains links to each Web page that needs to be spidered. If a link is created on the Home page to the Sitemap.html page, then the spider will follow the link to the Sitemap.html page where it will, in turn, follow all the links on the Sitemap.html page. This helps search engine spiders know which Web pages to index. Google Sitemap and Validation file. Create a Google Sitemap.xml file and validation file. These files are also located in the root directory. Google enables you to create a special Sitemap that is particular to Google robots. The Sitemap.xml file requires a specific Google format to work, and forces Google to spider all the Web pages contained in the Sitemap.xml file. For this to work, Google also requires a validation file to be created. Info.txt File. Create this file and place it in your Web site’s root directory. Some search engines use an info.txt file that contains specially formatted information about the Web site, including the site URL, site name and descriptive text. Links from “Like” Sites. Google especially values links from other like, quality sites that already have a high page rank within Google. For example if your company has partners or customers that are willing to put a link from their Web sites back to yours (with appropriate keywords in the link text, of course), then Google will use those links to improve your own Web site’s Google PageRank. Local Listings in Search Engines. Google, Yahoo! and MSN enable you to list your business information, including the Web site URL, in a special section called Local Listings. Take advantage of this to help increase your page rank and page listing. The Use of Smaller Search Engines. Google, Yahoo! and MSN aren’t the only important search engines. There are a number of smaller search engines which can contribute to improved listings and Google PageRank. Also, some smaller search engines are specialized search engines that someone may reach through a Google search anyway, so it would be good to be listed in such specialized search engines. Article Submission Sites. Another way to increase your Web site’s visibility and listing is to publish quality articles and documents on the various document submission sites. These sites will publish your (approved) document on their own site, and it will usually be picked up by other sites or blogs looking for good content. The result is that a number of links are created from those sites back to your Web site. Below is a partial list of smaller search engines and article submission links: Smaller Search Engine Links http://www.SearchWarp.com SearchWarp.com http://www.SitesOnDisplay.com SitesOnDisplay.com http://www.SearchRamp.com SearchRamp.com http://www.Mixcat.com Mixcat.com http://www.ExactSeek.com ExactSeek.com http://www.Aesop.com Aesop.com http://www.WebSquash.com WebSquash.com http://www.AllTheWebSites.org AllTheWebSites.org Article Submission Links (#=Google PageRank as of this writing) http://www.ArticleCity.com ArticleCity.com (6) http://www.zapcontent.com ZapContent.com (6) http://www.EzineArticles.com EzineArticles.com (6) http://www.Businessknowhow.com BusinessKnowHow.com (6) http://www.Buzzle.com Buzzle.com (6) http://www.Web-Source.net Web-Source.net (6) http://www.ArticleAlley.com ArticleAlley.com (5) http://www.Constant-Content.com Constant-Content.com (5) http://www.SearchWarp.com SearchWarp.com (4) http://www.ArticleDepot.co.uk ArticleDepot.co.uk (0) Avoid These Things Dynamic Web Pages. Don’t use them unless you absolutely have to. Search engines have difficulty reading dynamic pages, so any keyword optimization you may have included on the page will be for naught. Dynamic Web pages are created “on the fly” as a visitor navigates from page to page. The content of dynamic Web pages is usually stored in a database, and is not loaded for presentation until the content is requested. Dynamic Web pages are usually identified by punctuation characters in the page URL: http://www.cpaforyou.com/Default.aspx?tabid=29. In this case the dynamic Web page is identified by the “?” in the last portion of the URL. Another obvious disadvantage to dynamic Web pages is the inability to use a keyword in the page name and URL. Dynamic pages can make Web site maintenance easier but it may mean forsaking a search engine-visible Web site. Frames. Again, don’t use them unless you have a compelling need to do so. Any content contained within a Web page’s Content frame is often invisible to search engines. Frames involve one Web page file (the Master frame) loading content from some other Web file into another frame (the Content frame). All the search engine sees is what is contained in the Master frame, which is usually just the meta-tags, a banner file name, and navigation elements. Any of the stuff in the Content frame isn’t seen because it’s not really part of the Master frame and its underlying code; the content file is just referenced by the Master frame. By the bye, any keyword or SEO work you’ve done goes to waste. Broken Links. Make sure that all links on your Web pages work properly. Search engines do not like broken links. A broken link is simply a link that displays a “Page Not Available” or some other such message. Your listing rank will be lowered if search engine spiders find broken links on your page. Link Farms. Do not use link farms or link sharing schemes. Search engines very much value links from like-site to like-site; they do not like links from unrelated site to unrelated site. Your listing rank may be lowered if your Web site is part of a link farm. Here’s what Google says: Linking schemes will often do a site more harm than good. Many sites that advertise link-sharing programs not only offer little value, but will distribute your email address without your permission, resulting in an increased volume of unwanted mail. The Aesthetics of Search Engine Optimization Do Search Engines care about, reward or penalize the visual or aesthetic appeal of your Web site? In a word, No. Ugly Web sites can be ranked as high or higher as visually appealing or highly creative Web sites. In fact, the design techniques, tools, utilities, components, and gimmicks many visually stunning Web sites use actually often prevent those Web sites from being effectively spidered, indexed or listed. So how much attention should you give to your Web site’s visual appeal? It depends. If your Web site illustrates your artistic capabilities, such as for an artist, musician, or photographer, then you should make sure that your site is highly aesthetic, and you will likely have to make some compromises between aesthetics and search engine optimization. If your Web site is an e-commerce Web site, then it can actually be quite ugly and still be effective both in regards to search engine optimization and user interaction. Most of us, I think, just want a good looking, appealing Web site that search engines like, too. Claims of Which to Be Wary Some search engine optimization companies will make strong claims regarding their ability to get your Web site a high listing. For example, they may claim, “We Get Your Website to Page One’. Here’s what Google says: No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. Some SEOs may try to sell you the ability to type keywords directly into the browser address bar. Most such proposals require users to install extra software, and very few users do so. Evaluate such proposals with extreme care and be skeptical about the self-reported number of users who have downloaded the required applications. Keep in mind that millions of Web sites exist, and for any particular search term tens of thousands of Web sites may be listed. Most search engines only display 10 listings per page, so a guarantee of your site’s naturally being in the top 10 or 20 listings for an important search term cannot be made. What if the companies already listed in the top 20 paid an SEO company to guarantee a top 20 placement? Where would that leave you? Having said that, all is not lost. For example, an Arlington, Texas-based accounting firm may not be able to appear in the top 20 listings for the search term “accounting firm,” but it may have a good shot at appearing in the top ten for the search term “Texas accounting firm,” or “Arlington accounting firm,” or “DFW accounting firm” or “church accounting firm.” Others may claim “Guaranteed Search Engine Listings.” Understand that this is a claim that even the search engines will not make without forking over some loot. No search engine that I know of guarantees that your Web site will be listed (except for those accepting payment for listing), so how can an SEO company make that claim? They can’t. However, most Web sites are eventually listed by search engines for free. The questions are: How long does it take? Where in the listing does your Web site appear? and For what search terms? It really doesn’t make any difference if your Web site is listed number one for some obscure search term that may rarely or never be used. In my own experience, most search engines pick up a well-designed, search-engine-optimized Web site within 72 hours of a free submission. It may not be listed highly at first, but it is listed. So What Can an SEO Company Really Claim to Do for You? They can evaluate an existing Web site based on known SEO practices, standards and techniques that are search-engine approved, and advise you on how to improve your Web site’s SEO content. They can create Web sites based on known SEO practices, standards and techniques that are search-engine approved. They can provide services for you like keyword research, code optimization, domain registration, search engine submission, article submission, Google Sitemap creation, etc. They can help you create pay-per-click (PPC) adword campaigns that will get you listed on the first, second or third page of listings for specific search terms. Just keep in mind that for highly popular keywords and phrases, even PPC can get quite expensive. For example, to get Google Page 1 listing for the adword “technical writing,” you could expect to pay $3.30 per click. Based on an estimate of 23-29 clicks per day, that’s up to $100.00 a day just for people clicking on your Google ad. Summary Advice Establish realistic expectations for your Web site, but commit yourself to using good, solid, proven practices, techniques and standards to improve your Web site’s search engine optimization effectiveness. If you already have a Web site, it is not too late to make it SEO compliant. It may take some work, but the potential rewards could be great, especially if you need to use your Web site as a lead generation or sales tool. Having said all of this, not every Web site needs to be optimized. Some Web sites are meant primarily to serve existing customers, and are not designed to be electronic brochures or sales tools. Or, the business is structured such that sufficient new business comes from referrals rather than via marketing or a Web presence. In such cases, owners should count themselves lucky. If your business could benefit from SEO, don’t put it off. Your competitors are likely not sitting still, and are hoping that you hesitate just a little longer. FREE SOFTWARE
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| If
you have just put up a website, you probably all ready have heard words
like: keywords, Google Adwords, Google Adsense, SEO. Adwords, Adsense,
SEO have one thing in common – Keywords. How important are
keywords? Very Important. Google Adwords Adwords, be it through Google, Miva, or any pay-per-click search engines, you need keywords. With Adwords, you create a three-line ad – 25 word title, with two 35 word lines of ad copy – then you create your keywords. To get the hits, you have to brainstorm for different keywords, that are different but relevant to your target audience. Sound easy? It’s not. It takes time, patience, constant tweaking, and hoping that the product you are selling is not already saturated -- to much competition, makes it a little more difficult for the novice to make a profit. Google Adsense Google Adsense is an advertising program created by Google, and which is beginning to be explored by other search engines, such as Yahoo and MSN – that allows you to put targeted ads on your website. If someone clicks on the ad, you earn a small amount of money. These ads are keyword driven and are relevant to your webpage or website. Sounds simple? Well, not really. There is more too it than just putting an ad on your website and expecting someone to click on it. What’s involved? Let’s see – color, position, style, to name just a few. SEO Search engine optimization – this for me has been a time-consuming process – since I am still learning. SEO is keyword driven – the search engines pull the keywords from your web copy – not, to my surprise, from the meta keywords tag. Granted, I still use the meta keywords tag, but maybe in the near future, I will slowly eliminate the tag from my webpages… The search engines do, however, pull information from Meta Description, Meta Title, and the content of your webpages. Thus, content does reign supreme. Since content reigns supreme, each page should contain useful content and most importantly, your most relevant keywords that you want to emphasize. Secondly, it is best to try and base your keywords around a central theme. I have found that when the keywords diverts away from the main theme – that sends a red flag to search engines. So, if you want to look at your keywords and the density of the keywords on your webpage or webpages – You can get a quick rundown at: http://www.ranks.nl/tools/spider.html . It’s a free tool, and very helpful. To conclude, keywords is one of the main ingredients that leads people to your website, product, service and/or ad. …AND, keywords based around your quality content will help with your positioning on your website. |
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| While
good SEO skills will get your page noticed by search engines by
themselves there other tricks to help increase their effectiveness.
Affiliate programs can be a good way to increase your
website’s own SEO attributes. There are different types of
affiliate programs. An older one would be the old banner concept which
predates pay-per-click. Google’s Adwords is a modern
incarnation of this where by people can profit from Google’s
pay-per-click business. Let’s look at some of these. Not all affiliate programs have to be for profit. There are many people who are just looking to get traffic to their sites by cooperating with other sites. Just as a strong page on your website can help increase the rankings of your other pages rankings on affiliates’ sites can do the same. Don’t confuse affiliates with guest books or link pages. An affiliate is working with some kind of service or business to make a profit so it is a function of commerce. This will help with the search engines’ rankings. Search engines look for link pages and don’t give them a very high ranking so they wouldn’t help you very much. However since affiliate pages are used for commerce they are going to have a much stronger ranking. Affiliates can act as a team just like the pages on your site. Another point to consider is that pages that are involved with affiliate programs are going to be set up well in order to profit from them. So this is analogous to strong members of a team making a colossal team effort. Enough strong pages driving traffic to your site is lie diverting a river to a drought stricken town. Fortunately affiliate programs are easy to find so just keep in mind what kind you would be willing to do for your site. Don’t give yourself more work than you need to. |
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| This
article covers a much discussed topic in the SEO community. Also,
clients and often site owners come up with questions about what links
to get, and how to get them. Note that I will not consider reciprocal
links here, because of better alternatives, and because their
effectiveness only applies to a small number of sites, who use them
under 10% of their overall link ratio. I will review the main types you
want to get for your site. The natural one-way links. This one is solely based in good content and resources. This is the safest method of link building available as far as search engines, which look at the “intent” of links. But it is also the slowest. If your site is new, then as part of its launch, submit it to niche web directories. Start with a few highly trusted directories, but do not have more than 10-15% of your overall links coming from them. Don't overlook industry-specific directories that may be paid or unpaid. These usually send highly qualified traffic and can be a real bargain. Directories will get you site many natural one-way links, at a natural speed of growth. This combination of type and speed is very beneficial. Look for sites that would benefit from offering users your content. Linkbaiting, or link bait. This one is not easy, and involves creativity. But it is worth every effort. Linkbaiting refers to content, videos, images or anything on your site that is created with the intention of increasing links to it. It is highly effective in getting links, probably the cheapest too, based on the cost of the “bait” you use, has no negative effects from the search engines, at least not for the moment, since all links generated look natural. When complemented by social bookmarking, the networks associated with these links will add even more value to them. Paying for links, or paid links. These links can have great short-term search benefits. These are good mainly for sites that have tons of pages with content, and have been well established online for years. In addition, these sites also have tons of natural links to them, again because they had been well established online for years. These are not recommended for new sites. Look for sites that are highly on topic with yours, and in complementary niches. A very important factor in the evaluation of these links, like any other, is age. And the latest “Google Slap” effect were sites fall pass the top 30 in the listings, is affecting primarily those which do heavy link buying. Bad links and their effects. Outbound links play a big role in the way search engines determine who your “neighborhood” is. Bad neighborhoods will affect your search engine rankings. Things like FFA (Free For All) link pages, links farms, etc, fall in this category. Note that this has nothing to do with your pages going into the supplemental index. That is not the kind of penalty these links cause for your site. And the amount of bad links considered is a big one. A small amount of them would not trigger a penalty, but make sure that your site is not related in any way to those link patterns. |
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| Search
Engine Optimization (SEO) has become an essential weapon in the arsenal
of every online business. Unfortunately, for most business owners and
marketing managers (and even many webmasters), it's also somewhat of an
enigma. This is partly due to the fact that it's such a new and rapidly
changing field, and partly due to the fact that SEO practitioners tend
to speak in a language all of their own which, without translation, is
virtually impenetrable to the layperson. This glossary seeks to remedy
that situation, explaining specialist SEO terms in plain English... AdWords See ‘Sponsored Links’. algorithm A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring more users, which in turn brings more advertising revenue). article PR The submitting of free reprint articles to many article submission sites and article distribution lists in order to increase your website's search engine ranking and Google PageRank. (In this sense, the "PR" stands for PageRank.) Like traditional public relations, article PR also conveys a sense of authority because your articles are widely published. And because you're proving your expertise and freely dispensing knowledge, your readers will trust you and will be more likely to remain loyal to you. (In this sense, the "PR" stands for Public Relations.) article distribution lists User groups (e.g. Yahoo, MSN, Google, Smartgroups, and Topica groups) which accept email submissions of articles in text format, and then distribute these articles via email to all of the members of the group. See also 'article PR'. article submission sites Websites which act as repositories of free reprint articles. Authors visit these sites to submit their articles free of charge, and webmasters visit to find articles to use on their websites free of charge. Article submission sites generate revenue by selling advertising space on their websites. See also 'article PR'. backlink A text link to your website from another website. See also ‘link’. copy The words used on your website. copywriter A professional writer who specializes in the writing of advertising copy (compelling, engaging words promoting a particular product or service). See also ‘SEO copywriter’ and ‘web copywriter’. crawl Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links. To a spider, a text link is like a door. domain name The virtual address of your website (normally in the form www.yourbusinessname.com). This is what people will type when they want to visit your site. It is also what you will use as the address in any text links back to your site. ezine An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written, helpful articles and give you full credit as author, including a link to your website. Flash A technology used to create animated web pages (and page elements). free reprint article An article written by you and made freely available to other webmasters to publish on their websites. See also 'article PR'. The search engine with the greatest coverage of the World Wide Web, and which is responsible for most search engine-referred traffic. Of approximately 11.5 billion pages on the World Wide Web, it is estimated that Google has indexed around 8.8 billion. This is one reason why it takes so long to increase your ranking! Google AdWords See ‘Sponsored Links’. Google PageRank How Google scores a website’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar (from http://toolbar.google.com), you can view the PR of any site you visit. Google Toolbar A free tool you can download. It becomes part of your browser toolbar. It’s most useful features are it’s PageRank display (which allows you to view the PR of any site you visit) and it’s AutoFill function (when you’re filling out an online form, you can click AutoFill, and it enters all the standard information automatically, including Name, Address, Zip code/Postcode, Phone Number, Email Address, Business Name, Credit Card Number (password protected), etc.) Once you’ve downloaded and installed the toolbar, you may need to set up how you’d like it to look and work by clicking Options (setup is very easy). NOTE: Google does record some information (mostly regarding sites visited). HTML HTML (HyperText Markup Language) is the coding language used to create much of the information on the World Wide Web. Web browsers read the HTML code and display the page that code describes. Internet An interconnected network of computers around the world. JavaScript A programming language used to create dynamic website pages (e.g. interactivity). keyword A word which your customers search for and which you use frequently on your site in order to be relevant to those searches. This use known as targeting a keyword. Most websites actually target ‘keyword phrases’ because single keywords are too generic and it is very difficult to rank highly for them. keyword density A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%. keyword phrase A phrase which your customers search for and which you use frequently on your site in order to be relevant to those searches. link A word or image on a web page which the reader can click to visit another page. There are normally visual cues to indicate to the reader that the word or image is a link. link path Using text links to connect a series of page (i.e. page 1 connects to page 2, page 2 connects to page 3, page 3 connects to page 4, and so on). Search engine ‘spiders’ and ‘robots’ use text links to jump from page to page as they gather information about it, so it’s a good idea to allow them traverse your entire site via text links. (See ‘Link paths’ on p.21. for further information.) link partner A webmaster who is willing to put a link to your website on their website. Quite often link partners engage in reciprocal linking. link popularity The number of links to your website. Link popularity is the single most important factor in a high search engine ranking. Webmasters use a number of methods to increase their site's link popularity including article PR, link exchange (link partners / reciprocal linking), link buying, and link directories. link text The part of a text link that is visible to the reader. When generating links to your own site, they are most effective (in terms of ranking) if they include your keyword. meta tag A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search. natural search results The ‘real’ search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are. organic search results See ‘natural search results’. PPC (Pay-Per-Click advertising) See ‘Sponsored Links’. PageRank See ‘Google PageRank’. rank Your position in the search results that display when someone searches for a particular word at a search engine. reciprocal link A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other’s website on their own website). Most search engines (certainly Google) are sophisticated enough to detect reciprocal linking and they don’t view it very favorably because it is clearly a manufactured method of generating links. Websites with reciprocal links risk being penalized. robot See ‘Spider’. robots.txt file A file which is used to inform the search engine spider which pages on a site should not be indexed. This file sits in your site’s root directory on the web server. (Alternatively, you can do a similar thing by placing tags in the header section of your HTML for search engine robots/spiders to read. See ‘Optimizing your web ’ on p.22. for more information.) Sandbox Many SEO experts believe that Google ‘sandboxes’ new websites. Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site). Likewise, if Google detects a sudden increase (i.e. many hundreds or thousands) in the number of links back to your site, it may sandbox them for a period (or in fact penalize you by lowering your ranking or blacklisting your site altogether). SEO Search Engine Optimization. The art of making your website relevant and important so that it ranks high in the search results for a particular word. SEO copywriter A ‘copywriter’ who is not only proficient at web copy, but also experienced in writing copy which is optimized for search engines (and will therefore help you achieve a better search engine ranking for your website). search engine A search engine is an online tool which allows you to search for websites which contain a particular word or phrase. The most well known search engines are Google, Yahoo, and MSN. site map A single page which contains a list of text links to every page in the site (and every page contains a text link back to the site map). Think of your site map as being at the center of a spider-web. SPAM Generally refers to unwanted and unrequested email sent en-masse to private email addresses. Also used to refer to websites which appear high in search results without having any useful content. The creators of these sites set them up simply to cash in on their high ranking by selling advertising space, links to other sites, or by linking to other sites of their own and thereby increasing the ranking of those sites. The search engines are becoming increasingly sophisticated, and already have very efficient ways to detect SPAM websites and penalize them. spider Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links. Sponsored Links Paid advertising which displays next to the natural search results. Customers can click on the ad to visit the advertiser’s website. This is how the search engines make their money. Advertisers set their ads up to display whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results, but are normally labeled “Sponsored Links”, and normally take up a smaller portion of the window. These ads work on a Pay-Per-Click (PPC) basis (i.e. the advertiser only pays when someone clicks on their ad). submit You can submit your domain name to the search engines so that their ‘spiders’ or ‘robots’ will crawl your site. You can also submit articles to ‘article submission sites’ in order to have them published on the Internet. text link A word on a web page which the reader can click to visit another page. Text links are normally blue and underlined. Text links are what ‘spiders’ or ‘robots’ use to jump from page to page and website to website. URL Uniform Resource Locator. The address of a particular page published on the Internet. Normally in the form http://www.yourbusinessname.com/AWebPage.htm. web copy See ‘copy’. web copywriter A ‘copywriter’ who understands the unique requirements of writing for an online medium. webmaster A person responsible for the management of a particular website. wordcount The number of words on a particular web page. World Wide Web (WWW) The vast array of documents published on the Internet. It is estimated that the World Wide Web now consists of approximately 11.5 billion pages. |
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| Optimizing
any web page involves both on-page and off-page optimization. Whereas
on-page optimization emphasizes the use of carefully selected keywords
to write a web page, off-page optimization is all about building links
to the web page from other web pages as well as other websites. The
leading search engines’ ranking algorithms have placed much
importance on links that it is not possible to achieve a high-ranking
based solely on competitive keywords. Links There are two basic types of links used in websites. One is the navigational link which connects pages within a site. The other one is the hypertext link which offer parenthetical material, footnotes, digression or parallel themes that can serve to provide relevant information in relation to the main content of the page. Both types of links however, can be disruptive or problematic in the overall site design when not used in its proper context. Links can distract attention especially if a paragraph or text is filled up with invitations to readers to proceed to other pages or sites. This threatens the smooth flow of content as readers jump from one page or site to another. The context of information can entirely be altered as readers find themselves in an unrelated territory without the benefit of any introduction or proper explanation. The primary purpose of having links is the reinforcement of an author’s original message by providing a choice of connected materials. Links should be geared towards pointing to other resources within the site which uses related texts or visuals. A reader should be made clearly aware when he/she leaves one website and enters another through a link. Good hypertext linking aims to maintain a site’s contact with its readers. A simple link will usually work within a single browser window where the original content disappears substituted by the linked page. This can be avoided by adding the TARGET = “main” argument to link tags. Through this, the linked page will appear in a new browser window in front of the original one which allows the reader to access the new material without losing visual contact with the original site. The use of frames is another way to maintain narrative and design context. Frames can be used to split the browser screen between site navigation and the material intended to be brought out. Website navigational links can be provided through plain text links, JavaScript links, PHP links or graphical links. Plain text links are the easiest to implement and its use is recommended even if other link types are being used as a main navigational structure. All search engines are able to follow them although it can be very difficult to maintain them for websites that have more than 50 pages. Providing careful attention to website design can address problems associated with this. JavaScript navigation is used to build complex drop down menus for large websites. It offers the advantage of an almost effortless change procedure once it is implemented but it requires more knowledge and expertise to implement. However, this type of link is not followed by search engines hence the pages referenced by the said links may not be indexed without some other form of navigation provided. Linking in Relation to Usability Usability is the ability to successfully and confidently learn or complete a task with a reasonable amount of comfort provided to the end user. Usability in the eyes of a website designer or application developer is being able to design and build websites that can be understood and easy to use in accomplishing a task. It is essentially about meeting the needs of customers and anticipating their other needs to help them reach their goal through a website that is true to its own goal of providing the right information or at least access to it. A usable website stands to reap the benefits of conversion and customer satisfaction. A website should be able to tell the reader what it is all about, what product or services are being offered and what procedural steps are being taken that will earn the trust of customers. Most importantly, it should be able to meet the needs of both humans as well as search engines. Both are intent on understanding a web page, knowing how to get to the next relevant page and being able to find that all important link. The information structure of a website should be construed in a way that would enhance the speed and understanding of it. The priority of SEOs is to get clients’ web pages into search engines and directories as well as to have them ranked good enough to be found by end users. Marketing and usability should come hand in hand so that the site owner does not only have prime spots in search engines but also customer conversion as well. The ultimate challenge of any website developer is to be able to ultimately build sites for people and not for search engines only. A link has two ends – the source anchor and the destination anchor. The term link however, usually refers to the source anchor while the destination anchor is called the link target. The most common link target is a URL (Uniform Resource Locator) used in the World Wide Web which can refer to a document such as a web page, other resource or to a position in a web page which is achieved by means of an HTML element. Hyperlinks are usually displayed in a web browser by some distinguishing way such as a different color, font or style. The usage of a mouse cursor changing into a hand motif may also indicate a link in a graphical user interface. Links in most graphical web browsers are displayed as underlined blue text when not cached and underlined purple text when cached. Having the right link in the right place at the right time and page is the dream of any website owner. Most pages have some type of main navigation to access major categories within the site. Another set of links pointing to things like a privacy policy may also be seen. Many sites use secondary navigation on pages within sections of the site. A different section may provide a different set of links in the secondary navigation which can be very helpful to users and search engines. The navigational links are often seen in a content-rich area on a page. It is very common to see links embedded within the text in the content area of web pages which is very advantageous from a search engine optimization point of view. One of the existing dangers of this practice is when these links are missed due to the reader’s natural tendency to just scan the pages due to time constraints. Embedded links should be placed within the content in a way that they can easily be seen. Having too many can make it very difficult to read the text on a page. Confine these kinds of links to the most important and outstanding links. The rest of the links can be placed in other critical parts of the page. |
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| A
sitemap is an aid used in making navigation through a website easier.
It contains the structure of the website along with the included links
to the major parts and subsections of the website. A website’s sitemap has a practical and essential use. It makes it easier for visitors to visit through and navigate the website. The navigational help ensures that they do not get lost and that they will not have to look futilely for the information or page that they need. A visitor who immediately finds the information that he needs quickly in a website has a higher chance of coming back for another visit. Many website administrators, designers and webmasters do not fully exploit the uses and benefits of having a good sitemap. For most of them, merely providing a list of links that do not really give a good service to visitors to the website is more than adequate. For them, as long as spiders can find the pages in their website then they are content. But wouldn’t it better if you can design a sitemap page that is not only big help to your visitors but also adds value to your website? The characteristic of a good sitemap is that each link has an accompanying description about the target page for each link. This helps visitors who go to your site and would rely on it in navigating through your webpages. Let’s look at two examples: Example 1 Link with no description Rock music Example 2 Link with description Rock music, the history of British rock music, From the Beatles to the Rolling Stones, David Bowie, Duran Duran, U2, The best British bands and rock acts in history. Trace how rock music in Britain evolved. There is a definite difference between these two examples. From a mere cursory look at the two examples it is obviously apparent that the second example is far more effective in giving the proper information to visitors. Website visitors are more likely to appreciate the kind of listing illustrated in Example No. 2. This is because most people are more at home with a search engine style listing because it is easier to navigate. No one would like to visit a website and see a sitemap presented similarly to the first example because there is a complete lack of information. There is also an added benefit to making a descriptive sitemap. It helps in raising your search engine ranking. By building your sitemap in such a way that you put all the links to related pages on each sitemap page, you are making, in effect, a themed sitemap page. Let us say that you have 7 pages that all relate to British rock music, by putting it all together you make a British rock music themepage. This kind of page will have the element a search engine considers is essential for a high ranking web page: keyword rich text. It pays to make a good sitemap. Making a conscious effort to make one will bring great benefits to your websit |
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| More
column inches have been written about how to please the search engines
and persuade them to bestow favour on your website than almost any
other internet-related topic. But as far as I know no-one has
previously tried to understand their gender: do they behave more like a
man, or more like a woman? Understand their gender can surely
help us to gain a better insight into how to appeal to them. MSN is very clear: MSN is a man. Everything about MSN is straightforward: do the right thing and you will be recognized. Follow the advice of the experts and you will surely rank highly on MSN as long as your competitors are less diligent in this respect than you. Good content, relevant titles, keyword-related metatags, loads of quality inbound links, varied keyword anchor-text, a good smattering of deep links and a #1 ranking will be your reward. I have gained #1 positions on MSN for moderately competitive keywords within a week of trying. What you see is what you get with MSN: he is a man. Is Yahoo a man or a woman? I find it hard to decide. Perhaps it is a serial transsexual, or maybe just androgynous. Sometimes Yahoo is as straightforward as a man: do the right thing, pay your dues and join the club, no complications. This happens to me on some of my keywords: I have followed the rules and gained my reward. On others, apparently no more competitive, and where I am just as well-optimized, if not better, I am nowhere. For these words, she is a woman, immune to my blandishments. On the other hand, Google is surely all woman, with womanly wiles and deeply imbued with womanly mystery. If you want to penetrate deep into Google you need to learn the art of seduction. Is there anything on the planet more frustrating than trying to optimize your website to rank highly for a competitive keyword on Google. Sometimes I think not. She is like a woman that is always just out of reach. She will not reveal her secrets for even the largest bunch of flowers. I know that I have the best content in my category, more quality links, deeper links, more varied anchor text, more articles and more of everything that is supposed to drive positioning than any of my competitors. By far. Not a single one of my 5000 odd backlinks is directly reciprocated, and I have at least 10 inbound links for every outbound one. I have never paid for a text link ad, or joined a link farm. A decent proportion of my inbound links are voluntary recognition of the value of my site by 3rd parties. Is this enough? Well, yes and no. I do have the best positions on all the search engines, measured on average on all the keywords that I target. But whereas my positions are undisputedly dominant in MSN, they are only excellent in Google. I am only 2nd or 3rd on my target words. I do very well, but I don’t blow away the competition like I do on the others. Google has recognized my worth, somewhat, but she has not opened herself to me entirely. Like a woman, she has her favourites: sites which appealed to her long ago, but whose luster has long since dimmed in the eyes of the rational observer, can still be favoured with a top position. She is also fickle. I have been trying to build position for a single keyword for a couple of years now. (It’s a fairly competitive category – around 36 million sites feature this word.) When I started my efforts I was at about 25 (by virtue of this single word being part of all the other keywords-phrases that I compete on). I have steadily built anchor text links with this single word into directories, into articles, into listings on other sites. Lots of these links are on pages with good PR. Better than 80% of these links are nicely inserted into the middle of well-written text. The outcome: every few weeks I find I have moved up to a respectable position: say 10th, sometimes even 6th or 7th. Then, the next day, or even an hour later, I fall back to 14th or even 18th. She likes me, she flirts with me occasionally, she tolerates my company and sometimes I even manage to amuse her. But just when I think I could expect a kiss in return as my lips approach, she turns her cheek away and I am banished to the outer circle of courtiers. But her appeal is such that I am drawn again into attempting to understand her mysteries. But I feel that if I ever make it, and my lips touch hers, and she longs for me as I long for her, I will never be sure what it was that I did to merit such bliss. |
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| There
are very few businesses these days that don't have websites, and as a
home business your website is one of the most powerful tools you have
at your disposal. A good website can really work for you, but you need
to know what you're doing. Hire Foreign Designers. Web design really is something that you shouldn't try to do yourself, unless you really know what you're doing -- I'm sure you've seen what happens when people try this. Hiring a web designer, though, can be prohibitively expensive. Luckily for you, the Internet puts you in touch with designers all over the world, and it's easy to hire one of them very cheaply to design your website. They don't do any worse of a job than someone in your country would, it just happens that your few hundred dollars is worth as much to someone in India as a few thousand would be to you or I. Use Search Engine Optimisation. There are a heck of a lot of websites out there, and search engines will return everything relevant to a user's search. How can you possibly get your site above the thousands of others that the search engine thinks are relevant to your keywords? The answer is to use basic search engine optimisation techniques. For example, make sure you often use phrases that you think your target market will be searching for (your 'keywords'), and make your web addresses contain them too. For this article, for example, http://www.website.com/home-business-website would be a much better web address than http://www.website.com/articles/205. That's just a brief introduction -- there's a whole SEO industry out there, if you go looking for it. Have Lots of Useful Content. When you have a website, you're not just trying to reach people who were searching for you -- you're trying to get people to check your website, read your latest news and offers, and the rest. The best way of doing this is to have fresh and useful content on there. Write short articles about the kind of things your customers might be interested in. If your home business is computer repair, for example, you could keep track of the latest virus threats on your site and offer help to anyone affected. Make It Easy to Update. You should make sure that whatever software you're using to write your website makes it easy to post new articles without too many problems. If you have go to around putting HTML tags into your articles before you can upload them, then you should think about changing the way your website works. Keep a Weblog. One of the simplest ways to have fresh, useful content on your site is to keep a weblog (or 'blog'). A blog is a series of entries, like entries in a diary, that are displayed on your site starting with the most recent first. It is easy to log in and quickly write a new entry, and it can be as short or as long as you like. For your home business' blog, the only rule to stick to is not to post anything there that isn't related to your industry and your work. It might be great that you've got a new baby or sad that your cat Mr Tibbles died, but you should start a personal blog on another website if you want to post about that kind of thing. Let People E-Mail You with No Hassle. One of the worst mistakes people often make when they're starting a website is to think that it would be a good idea to give their customers a 'contact form' to fill in. People really, really don't like filling in forms, and you'll lose a lot of interested customers if you require them to tell you all sorts of things before you'll even talk to them over the Internet. The best thing to do is to simply list your email address on your site, as a clickable link, and advise customers near the link of the kind of information it would be useful for them to include in an email. It might sound strange, but people are far more willing to go to the trouble of typing things in when it's on their own terms, and not into an annoying web form. |
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| Articles
vs. Blog and Ping I think it’s time for many Affiliate Marketers (AM) to reconsider their methods for building their web sites Search Engine position. I have been using Blog and Ping techniques for about a year now, but blog and ping is slowing loosing its effectiveness because so many AM’s are using the method. If you’ve been living on the dark side of the moon, then you may not know what Blog and Ping is all about. Well, in a nutshell, blog and ping is a technique for increasing your websites position by creating blogs and using software that automatically posts to those blogs along with links back to your main website. The blogs then ping Blog services to notify them that some new content is available. The ping services then attract Search Engine spiders and before to long, you’re website is spidered. This solution worked like wonders about a year ago (2005), but is loosing its effectiveness because all the blog and ping tools create mediocre content that is all based on Search Engine scrapes or RSS feeds. You end up getting a blog site full of useless information with links back to your web page. The Search Engines have caught on and they are able to filter out the bad content. In fact, it may actually be hurting your website. There’s no proof yet, but I would expect that all the SE’s will soon start penalizing websites that are trying to boost their position through blog and ping techniques. That brings me to articles. About four months ago, I wrote an article and posted it to ArticleCity. After I submitted it, I forgot about it. Just yesterday, during a moment of boredom, I thought about that article and decided to do some research. Had anyone picked it up? A quick search on Google showed that the article has been published on 802 different websites! I also noticed that after Google’s last update, the Page Rank (PR) of my affiliate marketing website went up nicely from 3 to 5. This was with just ONE ARTICLE submitted to just ONE ARTICLE SITE that I put together in :30 minutes. I was floored. Considering how much time I’ve spent configuring blog and ping software, how many unneeded domains I’ve purchased to make traffic all look like it’s coming from different directions, how hard I’ve worked trying to find content for the B&P software, etc…. I would have been much better off just writing good, informative articles. Another huge reason to go with Articles over Blog and Ping is content longevity. Your article will be posted onto many websites. Perhaps hundreds of websites. That content is real and meaty, just like what Google and the others are looking for. It’s not bogus content that will get yanked by the SEs. This means that algorithm update after algorithm update, the articles that point back to your website will remain within the search engines. This is HUGE. Over the last few months, Google has made several updates to their algorithm which resulted in TONS of websites loosing their rankings. My site, which relied on ONE ARTICLE and no blog and ping actually went up in the rankings. So if you’ve been using Blog and Ping to promote your site and you’ve been unhappy with the results, now is the time to consider writing articles and publishing them on the Article websites. Writing an article and posting it to one article submission site is easy. Writing an article and posting it to hundreds of article sites is time consuming and difficult. For this reason, I recently purchased some software called Article Submitter Pro which automates the entire process. Article Submitter Pro can submit to over 700 article directories and is a snap to set up. If you want to try articles to promote your web page and you want to make the process as simple as possible, then I highly recommend that you check out Article Submitter Pro to make the whole process as simple as possible. Here’s to a successful and profitable day! |
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| Searching
online can not only be fun, but sometimes you need to be downright
inventive. For those of you who have been searching online for years now, you've probably adapted ways to find things quickly. Unfortunately when it comes to promoting your site, nothing out there is classified as a quick fix. If people do say it's a quick fix, it probably has a major risk attached to it. Your ultimate goal should be to receive some of those "Big" search terms online! For example, "Marketing Tips" or "Marketing" in general. The only way to ever come close to the Big Dogs is to start small. Increase the search term and decrease your competition. Here's an example of this, let's use "Marketing". Wow, what a powerful search term, but someone has to get it, right? As of today, June 1st, 2004, if you search for "Marketing" you will get 72,700,000 results found within Google. That's a tough one. Going further, let's add "Marketing Tips", you get: 7,560,000 results found. Going a little further now, let's add "Web Marketing Tips", you'll get around: 5,760,000 results found. Let's go beyond that for our final search, let's add "Web Site Marketing Tips", you'll get: 4,940,000 results found. Now take a good look at all those search terms, what do you see right in the middle??? You got it, that oh so powerful term called "Marketing"! Are you starting to see the value of targeting larger search terms (Larger meaning more words attached to it) ? ? ? Eventually as time goes on, once you've done your due-dilligence and worked hard at targeting these larger search terms, search engines will start to reward your site with much smaller and more difficult terms to acquire. Another way to accomplish this is to target your local market 1st. Instead of targeting "Web Site Marketing Tips" as a whole, you can target "Marketing In Hamilton, Ontario". By targeting the area you live in, you not only target your local market 1st, you set your site up for success in the future market, which ultimately is the rest of the world! Let's just say I was to remove "Ontario" from that search term, how many cities are named "Hamilton" ??? Many more than you think! So in conclusion: Don't be afraid to work for your key phrases and set your web site up for success by targeting larger key phrases to increase your chances of better search engine placements. In the end, you'll receive what you've been after, more exposure for your enterprise! I hope you enjoyed the article! Read more of Martins articles online here: http://www.smartads.info/newsletter |
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| A
few weeks ago, I presented myself with a challenge – to do
some Internet sleuthing and get to the bottom of this perplexing
condition that newly search engine optimized websites (that’s
SEO) face known as the Google Sandbox. At times this endeavor
made me empathize with Captain Ahab chasing his white whale, but unlike
Ahab, I’m not going to meet a watery grave today.
ICMediaDirect.com provides SEOs with life jackets – so I got
that going for me, which is good. The obsession to confirm,
pin down, and counteract the effects of this Sandbox is proving as
difficult and elusive as any whale hunt I’ve ever been
on. Before explaining to the uninitiated just what the Sandbox is exactly, or what it’s purported to be, it warrants mentioning that Google officially neither confirms nor denies its existence. So from the word “go” we wade into mystery. We’re forced to consider the Sandbox as either a modern quasi-myth of the Computer Age or an actual no man’s land created by Google where SEOs are pitted against the machine. Kinda cool, right? This would be a limbo, an undesired waiting room for web properties seeking quality recognition from Google’s Search Engine Results Pages are, as I like to say, unSERPable. Incidentally, the stakes are very high, too, since higher rankings mean increased revenue. The effects of the Sandbox are not in question. Websites listing with Google are simply beat down in their rankings for no apparent rhyme or reason, thus leaving the afflicted with no avenue of redress but time itself – no magic linking is known to spring sites out. (Though it’s whispered that influential friends at Google can pull favors.) New websites and overhauled existing websites (often reworked, ostensibly, for better rankings) are its primary “victims”. It was first noticed or acknowledged in October, 2004. No one outside of Google knows exactly how or why sites are Sandboxed. Here are some Sandbox basics: it only happens to English speaking websites; it is a “.com”-only phenomenon, no “.edu”s, “.us”s, or “.org”s need worry; it could last from weeks to a year before release into deserving results rankings; its effects are seen with Google only, so you can rank high on Yahoo and be in the Sandbox (or even rank poorly – I have little info handy on poorly optimized websites mired in suspected Sandboxes); the Sandbox is by no means universal and not automatic. It’s a crapshoot. There is a minority of SEOs who think that the Sandbox is the end result of better algorithms and not and specially created punishment. Believing, as I do, that Google has the best search results, this isn’t implausible. I believe Google intentionally Sandboxes websites because they can. Google’s search share is largely unrivalled and growing strongly. What better way for Google to keep separating itself from the search engine pack than to have websites jumping through hoops in hopes to conform to Google’s semi-secretive algorithmic wishes. And what better way to do this than through the secret sauce of unacknowledged spider block. Google’s engineers keep the search world apprehensive and guessing so that SEOs will employ conventional and anticipated optimization methods in hopes to evade the Sandbox. Talk about your Jedi mind tricks: SEOs are now optimizing in a fashion that suits Google with much less link bombing and more content emphasis. This aids Google’s indexing efforts greatly. The Sandbox, being a phenomenon oft-alluded to and ill-explained, is totally logical when viewed in this light. Fearing the unknown (and the ire of clients) we optimize humbly, to start. And I love this. “No one knows” is what most SEOs will say about various Sandbox details. Someone knows. Someone besides in-the-know Google engineers always knows, but isn’t saying. SEOs will have you believe they’re giving away everything but their gym locker combination; to the point where you’d think that there are no secrets in this business. Well, as in any other business, information is the most valuable commodity and there will be nothing that you will get for free; nothing of a proprietary nature will be shared that will not provide its source with either direct or back-end value. It’s tough to declare this, but I must: no SEO has enough data or access to solve the Sandbox. It’s not even worth trying and the best thing we can do is compare notes. Pretty sad, but it’s all we got. (Or is it?) It is widely believed that Matt Cutts, an engineering guru at Google, acknowledged the existence of the Sandbox at SES NYC in March, 2005. That’s bunk. He didn’t acknowledge anything, but he did answer his questions carefully supposing there was a Sandbox. He played with words and said some algorithms “might” affect “certain” websites in “some” circumstances that would, in effect, ape Sandbox-like results. Well, gee. Thanks, Matt. You didn’t say anything, but legions of SEOs rushed to the messageboards with their confirm reports like they’d just filmed Sasquatch. No free lunches, no free secrets. Mr. Cutts just stoked the fires- that’s all. Good job, Matt, but I’ll get you yet. Cheers. Joseph Pratt Media Analyst ICMediaDirect.com http://www.icmediadirect.com e: joseph@icmediadirect.com |
Viral marketing justifies its name and spreads the message across the web. It could be in the form of an e-book, Video demonstration or e-mail. This type of search engine optimization puts into use referral links to let potential traffic visiting your website to make it a popular online venture among the others in competition.
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Determining how a search keyword is used by internet goers is a crucial part of the optimization process. After all, you need to know what the most used terms are in order for you to use them for your own purposes. And that is where having Google Trends comes in handy.
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You can learn the best ways to increase the web traffic to your site. Google Snatch provides a step by step blueprint to how this can be achieved with no money down.
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At last you are completely willing to start up a web project and you’re looking for an proper hosting provider among millions of comprehensible services and data schedules. In such a way you have to pay your attention that the most part of hosting providers use Linux or Unix OSs on the web servers. Microsoft Windows operating system is suggested less often as a choice. So, what is the difference?
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Every corporate body wants to increase their sales and visitors to their websites. To attract visitors you must have a good website.
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If you are planning to setup your own personal website and wish to get a quick online presence, you need to decide a reliable web host and a hosting environment. Usually, web hosting companies offers two different choices with every package Linux and Windows Hosting. You need to choose a platform that better fit to your requirements.
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As the popularity of the online marketing is gaining momentum, the list of websites on the World Wide Web is also getting longer even at a faster pace. This ever growing competition is making it difficult for the websites to achieve top positions and be visible on the result pages of the famous search engines.
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When it comes to the internet, you have many tools available to you in order to get your site or article the high ranking it deserves.
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Search Engine Optimization and web marketing is a pre-requisite for a website to operate profitably with greater recognition. There has to be strategic planned approach with effective optimization techniques to drive potential traffic to a website.
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SEO 5 Consultings PPC advertising for small and mid size businesses in North America offers many compelling advantages over those offered by rivals.
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